Hispanic foods constitute the biggest ethnic cuisine within the United States. Interestingly, the relatively high level of new product activity is driven not only by a growing number of Hispanic consumers but also by U.S. consumers as a whole. They are looking for bold flavors, diversity, portability and convenience—and they’re finding those attributes in Hispanic products.
New product activity is targeting both sectors of the population with more specialized and regional lines, more hot and spicy flavors and blends, more convenient and tasty snack and meal options and a gradual move into less well-known cuisines outside the traditional Mexican options.