* Percentage of all products with a weight management positioning.
-- Lu Ann Williams, Innova Market Insights,helpdesk@innovami.com, www.innovadatabase.com
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Super Weight Ingredient
Super CitriMax® is a natural, hydroxycitric acid (HCA) weight-management ingredient that is GRAS-affirmed and clinically studied to help consumers eat fewer calories and burn more fat. In sensory evaluations, Super CitriMax was shown to have negligible or no effect on aroma, texture, flavor and aftertaste of several beverages. Super CitriMax is highly bioavailable in a wide array of popular food and beverage products, including soda, water, energy beverages, bars, smoothies, soft chews and meal replacement beverages. Super CitriMax is highly stable in different processing conditions, including carbonation, coldfill and high-temperature processes, such as hotfill, UHT, retorting and extrusion. These distinctive product characteristics allow manufacturers to formulate innovative, value-added foods and beverages--and uniquely position them--based on scientific findings and consumer trends. InterHealth Nutraceuticals, Jay Martin, 707-751-2887, jmartin@interhealthusa.com, www.interhealthusa.com
Controlling Carbs
Phase 2 Carb Controller™ is the first scientifically studied, proprietary extract of the white bean and the only weight-control ingredient with two separate structure/function claims, says Pharmachem. Phase 2 may reduce the digestion of starches and aid in weight control, when used in conjunction with a sensible diet and exercise program. Studies have also shown it reduces the glycemic index of white bread and may support healthy blood glucose levels. It is a natural, safe and non-stimulant ingredient for use in dietary supplements or functional foods. Pharmachem Laboratories Inc., Mitch Skop, 800-526-0607 (1-201-246-1000 outside the U.S.), sales@ pharmachemlabs.com, www.pharmachemlabs.com
Count Calories, Keep Portions
It is possible to reduce calories and keep portion size the same by formulating with non-caloric, insoluble fibers, like SunOpta’s Canadian Harvest® Oat Fibers. Oat fiber can replace caloric carbohydrates, such as flour and sugar; it can also replace fat. In addition, barley beta-glucan concentrate is a soluble fiber shown to reduce hunger in over a dozen clinical trials. Barley Balance™ is the most concentrated source of barley beta-glucan produced by a natural and sustainable process. SunOpta Ingredients Group, 800-353-6782, ingredients@sunopta.com, www.sunopta.com/ingredients
Get Slim; Stay Slim
Smooth, satisfying Slimmaccino™ is a delightful, classic cappuccino beverage that contains Fabuless®, a patented lipid emulsion clinically proven to help control appetite and reduce hunger feelings throughout the day. It also contains Quali™-Blend XR19635 for vitamin support. DSM, maker of both products, says several short- and long-term published clinical studies show Fabuless helps control appetite, reduce calorie intake by up to 30% and prevents weight regain after dieting. DSM Nutritional Products, 800-526-0189, www.unlimited nutrition-na.dsm.com
Pure Sweetening
ERYLITE® Stevia, from Jungbunzlauer, is a unique blend of the natural sugar alcohol erythritol and rebaudioside-A. Fused into one crystal, ERYLITE Stevia unites the benefits of these two sweeteners that fit together well, due to their natural status and zero calorie character--thus maximizing their synergies. ERYLITE Stevia has no calories, no effect on the blood sugar level (zero glycemic index) and is tooth-friendly. Its high digestive tolerance ensures consumers comfort at the expected consumption levels; it offers a taste sensation very close to regular sugar and is free of any aftertaste, making it ideal as a 1:1 sugar replacement in most food and beverage products. Jungbunzlauer AG, Switzerland, +41 61 2955 100, HealthyChoices@Jungbunzlauer.com, www.jungbunzlauer.com
Natural Apple Extract
Diana Naturals’ Appl’In™ is a patented natural extract of apple which is standardized in phloridzin and polyphenols. It has antioxidant properties, as well as weight management uses; with its gluco-blocker effect, Appl’In can help decrease glucose absorption. Specially designed for the beverage matrix, it also has high water solubility; no sedimentation; is highly stable in powder form; has a light brown color; and minimal taste impact. In addition, it has proven efficacy (in both in vitro and double-blind, cross-over, placebo-controlled studies). Recommended dosage is 25mg Appl’In/g of sugar. Diana Naturals, 866-479-2555, www.diana-naturals.com NS