Nearly 60% of Americans are looking to increase their protein intake, however, many don't enjoy the taste of traditional bars or shakes. Now, adults have a fun and convenient new way to get the protein they are seeking: RAP Protein Gummies. 

That’s how RAP Nutrition LLC, Oakbrook Terrace, Ill., describes its new product line, which features Strawberry, Mixed Berry and Citrus flavors. A single-serve, 2.96oz pouch delivers 25-35 poppable gummies and features whey protein isolate, a fast-absorbing, high-quality protein. With 20g of protein, each pouch offers the protein equivalent of eating three hard-boiled eggs, helping to keep adults feeling satisfied longer, the company says.

"We're excited to launch RAP Protein Gummies as a great-tasting and innovative alternative within the protein category," says Michael Sayles, head of marketing. "RAP is a consumer-driven proposition. We conducted a significant amount of research and designed the product to meet the wants and needs of protein consumers who are tired of traditional bars and shakes."

RAP says it is partnering with fitness consultant and celebrity personal trainer, Kacy Duke, to educate those with active lifestyles about optimizing their workouts with added protein.

"The first 30 minutes after your workout is the most critical window to replenish your body with protein and carbs," said Duke. "I'm excited to share RAP Protein Gummies with my clients as a convenient great-tasting way to consume protein and helps promote post-workout muscle recovery."

RAP Protein Gummies are available in select grocery, convenience and supplement stores with a suggested retail price of $1.99 to $2.99.