Snacking may very well be the new American pastime. According to the recent report from Mintel, “Snacking Motivations and Attitudes US 2015,” nearly all Americans (94%) snack at least once a day. What is more, half (50%) of adults snack two to three times per day with 70% agreeing that anything can be considered a snack these days.
Mintel’s research is pointing to the pervasive nature of snacking as only a year ago 64% of consumers said they often snack between meals, according to Mintel’s “The Snacking Occasion US 2014” report.