With consumer interest in “natural” and organic health foods on a continuing rise, endless possibilities are open for creative food formulators and marketers
Grains are enjoying a renaissance arising from a confluence of the natural/organic push; a “back to bread” trend that has restored artisanal and artisanal-style breads to star status; and—from two opposing directions—the gluten-free wave.
Although at first the gluten-free trend impacted sales of some bread and baked products, its rapid rise in prominence generated a backlash that benefited sales in mainstream grain products. It also encouraged the production of baked goods from alternate grains. Thus, the negative reactions toward gluten-containing grains became a promotion for every other grain.