Temple Turmeric Launches New Varieties
Evolved brand look combine with new product launches to bolster beverage company in early 2016
Temple Turmeric™ is unveiling an evolved brand look as well as two new offerings, White Turmeric Dark Cherry Elixir and Pure Mega Elixir, at Natural Products Expo West.
The new packaging is a realization of Temple Turmeric’s deep respect and founding commitment to honor the Body as Temple. It fuses ancient Ayurveda in the form of henna Sanskrit-inspired graphics with the brand’s vibrant Hawaiian roots. Temple Turmeric Super Lights, Elixirs, Super Blends, and Super Tonics featuring the new design will begin shipping to stores nationwide in March.
Temple Turmeric continues to expand its drinkable turmeric with the debut of two new next-level Elixirs. White Turmeric Dark Cherry Elixir and Pure Mega Elixir are beverages that feature organic white turmeric. Grown in the volcanic, nutrient-rich soil of Hawaii, white turmeric is rare in the Western world. It is an exceptionally fragrant and tasty varietal that offers a tempting turmeric flavor. New product details include:
- White Turmeric Dark Cherry Elixir – Crafted with volcanic white turmeric, this Elixir is deliciously crisp like green mango with a kick of ginger, a splash of cold-pressed apple cider vinegar, organic dark cherry and floral cardamom notes. Each bottle contains 1 billion CFU of vegan probiotics, 6 grams of sugar and 50 calories. Launches nationwide exclusively at Whole Foods Market in March. SRP $4.99.
- Pure Mega Elixir – This radiant and revitalizing blend delivers a bold dose of Hawaiian Oana Turmeric™ and White Turmeric married with pineapple, mango and citrus, plus black pepper, coconut milk, and other adaptogenic botanicals to support a healthy inflammation response. Each bottle offers 13,000 mg of turmeric, 100 calories and 7 grams of sugar. Launches nationwide in March. SRP $4.99.
“When we began the journey to transition from TumericALIVE to Temple Turmeric last year, we knew there would be a final step in the evolution of how we express our brand philosophy and promise through our packaging,” said founder and CEO, Daniel Sullivan. “Similar to the emergence of probiotic beverages years ago, the world is awakening to the massive benefit and opportunity of products to support healthy inflammation response. Our new look is the perfect expression of our passionate devotion to a conscious approach to wellness and a humble respect for the Body as Temple. Building on the electric and positive energy of our new packaging, we are honored to be first-to-market to share and celebrate white turmeric, an ancient and sacred varietal, in our two new Elixir offerings, White Turmeric Dark Cherry and Pure Mega.”