Items Tagged with 'brand evolution'

Unique Snacks is rolling out a refreshed brand identity designed to modernize its shelf presence and support future portfolio growth. The update aims to align the brand’s visual system with its ingredient simplicity and premium positioning within the better-for-you snack category.

PepsiCo introduced its first corporate rebrand in nearly 25 years, uniting its 500-plus food and beverage brands under a modernized identity. The update signals a strategic alignment around consumer-centric design, ingredient transparency, and sustainable growth.

Horizon Organic and Wallaby meet several consumer demand drivers—organic certification, cleaner ingredient decks, value-added nutrition, and sensory appeal—positioning the brands for long-term relevance.

With vibrant colors, simplified messaging, and a fresh visual identity, Quinn’s updated design makes it easier than ever to find snacks made with purposeful, never-anything-artificial ingredients.

Nutri-Grain's signature bars now feature 10g of whole grains, 10 vitamins and minerals — all wrapped in a bright, energetic design built for the busy pace of everyday life.

Carving a new niche for its distinct flavor combinations, the new packaging – which is fully recyclable, appealing to sustainability-minded consumers – positions the brand's unexpected pairings as "Fusion Hummus," and features the brand's signature vibrant colors.

Beyond a refreshed corporate logo, Bolthouse Fresh Foods™ is revealing its new consumer brand, Bolthouse Fresh™, and packaging for its consumer-facing portfolio of fresh carrots, and on-the-go snacking solutions. 

The refresh features a bold redesign of their 16oz beverage, enhancements to classic fan favorite flavors and an introduction of two new flavors to the lineup.

The company unveiled its new logo and spoke further about the rebranding to a live audience. Simultaneously, the company launched a new website at www.Insignia.gg.

The new logo thoughtfully borrows equity from Pepsi's past whilst incorporating modern elements to create a look that is unapologetically current and undeniably Pepsi.