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The change honors that the company has evolved beyond its dairy roots and today serves a wide variety of business-to-business customers in a full spectrum of food solutions
October 22, 2021
Darifair Foods, a culinary and food science-focused provider of flavor and functional ingredients for restaurants and food manufacturers, announced a new company name and brand identity: Rubix Foods.
Aunt Jemima, Mrs. Butterworth and Uncle Ben’s are among the brands under review
June 17, 2020
Aunt Jemima, one of the long-time brands of The Quaker Oats Company, a subsidiary of PepsiCo, Inc., announced it will remove the image of Aunt Jemima from its packaging and change the name of the brand. Packaging changes without the Aunt Jemima image will begin to appear throughout Q4 of 2020.
Sweeping changes to product portfolio include full redesign and reformulation
June 2, 2020
Lightlife aims to make it easier for consumers to make healthier food choices by offering plant-based meat products made only with simple, recognizable ingredients, like pea protein, brown rice, dried red bell pepper, and beet and cherry powders.
The company will soon enter the savory snack space with an innovative new snack puff
September 10, 2019
ReGrained created its bright character driven packaging to more closely reflect their internal culture and active, intentional consumer base, creating a unique identity for every flavor.
Global ingredient manufacturer sets sights on sustainably transforming 80 percent of the world by 2042
June 16, 2019
Today Kemin Industries, a global ingredient manufacturer, unveiled its new global vision and logo to align the company strategically for 2042 and beyond.
Flavorchem’s new logo shows a strong green color palette representing its forward-thinking, global emphasis on natural ingredients and sustainability
March 7, 2019
“This brand evolution embraces the trust and familiarity of our existing relationships while adapting to the ever-changing marketplace,” said Ken Malinowski, President of Flavorchem, “Commitment to our customers and partners remains our highest priority. As we start the new year, we will continue to be a trusted resource in flavor and color solutions and show how our focus on global innovation and thought-leadership can benefit all existing and future clients.”
The rebranding includes an updated logo, restyled label design and original on-pack photography highlighting the fresh, plant-based ingredients in Sabra products
February 15, 2018
Sabra Dipping Company is a US/Canadian joint venture between Strauss Group and PepsiCo
Hudson River Foods will manufacture a number of its natural and organic brands in its new plant, including Cherrybrook Kitchen, European Gourmet Bakery and Healthy to Go powdered supplements
December 11, 2017
Replacing outdated, polluting manufacturing with an environmentally conscious natural and organic foods manufacturing plant is a welcome change for the region, and Hudson River Foods co-founders Donna and Dan Ratner are committed to their new home and in helping to drive jobs and economic growth in the upstate New York region.
New England company reveals new brand identity, redesigned packaging and a refreshed logo
March 29, 2017
The new branding elements visually reinforce Willow Tree’s fresh, easy-to-prepare family meal solutions, and the simple, honest and premium ingredients used to make them.