The development of breakfast menus has become a major focus in the foodservice industry. Technomic’s “2015 US Breakfast Consumer Trend Report” provides insights into the desires and needs of consumers at breakfast and how restaurants are responding. Addressing demands for responsible sourcing, quality and variety at breakfast can help boost traffic and sales at breakfast—and throughout the day.
Quality is crucial for weekday morning meals, and consumers increasingly equate quality with better-for-you fare. In general, the majority of consumers say they would be more likely to order scratch-made breakfast items (78%), “real” breakfast items (77%), all-natural breakfast items (60%) and breakfast items free of artificial ingredients (64%).