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Beverages

Crystal Pepsi Returns for Summer 2016

Beginning July 11 in Canada and August 8 in the US, 20-ounce bottles of Crystal Pepsi will be available

CrystalPepsi_900
July 12, 2016
Inspired by fan demand, Pepsi announced that Crystal Pepsi – the iconic 90s clear cola – will be available for a limited time across retail and foodservice locations in Canada and the United States this summer.

To kick-off the Summer of Crystal Pepsi, the brand will release "The Crystal Pepsi Trail" online, a take on the popular 90s computer game "The Oregon Trail." Can your wooden station wagon make the journey? Log on to www.crystalpepsi.net starting July 7 to play The Crystal Pepsi Trail.

"We've always had a special place in our heart for Crystal Pepsi, and there has been a huge groundswell of support to bring it back," said Stacy Taffet, Senior Director, Marketing, Pepsi. "What better way to celebrate this iconic 90s cola than to introduce a new take on one of the most beloved games of the decade. Totally rad!"

Crystal Pepsi was offered for a limited-time in the US through a sweepstakes on the Pepsi Pass app in December 2015.

Beginning July 11 in Canada and August 8 in the US, 20-ounce bottles of Crystal Pepsi will be available for purchase at major retailers for a suggested retail price of $1.79.
KEYWORDS: beverage industry PepsiCo

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