This fall, the Lay's brand is opening its flavor vault and bringing out three all-star flavors - Lay's Smoked Gouda & Chive, Lay's Chicken & Waffles and Lay's Wavy Truffle Fries – for fans to revisit and fall in love with all over again.
These tried and true flavors captured consumers' interest when they were part of past flavor programs "Flavor Swap" and "Do Us a Flavor" and are now returning as a part of the brand's latest program, Lay's "All-Stars." They are now back by popular demand for a limited time only.
"Our fans have continuously shown us their incredible love for flavor, including the unique and sometimes unconventional flavors," said Jeannie Cho, vice president of marketing, Frito-Lay North America, "Our fans have inspired us with everything from traditional spices and herbs, popular cuisines, trending flavors and more over the years. We are excited to open the flavor vault to bring back our Lay's Flavor All-Stars for everyone to share and enjoy while they last."
- Lay's Smoked Gouda & Chive – From "Flavor Swap," this flavor was inspired by the rise in popularity of specialty cheeses, like Gouda, as seen in 2016 flavor trends.
- Lay's Chicken & Waffles – From the first "Do Us a Flavor," this flavor is the perfect blend of fried chicken, crispy waffle and buttery-rich syrup flavors and was inspired by the entrant's nephew and his love for this popular savory morning dish.
- Lay's Wavy Truffle Fries – From the third "Do Us a Flavor," this flavor has hints of garlic and parmesan with a light truffle flavor and was inspired by the entrant's love for truffle fries, a love so great she sought out restaurants in her area that put their own local twist on her favorite side.