The reinvention is aimed at enhancing the position of Nestea in the rapidly expanding, $4.5 billion ready-to-drink tea category
Editor's Note: Watch the video above to learn more about New Nestea.
The new NESTEA, which includes completely new reformulations and a premium product line, is the first major overhaul of the iconic tea brand's visual identity, packaging and product line in many years, and it embodies the simplicity that today's consumers demand.