The pumpkin spice latte, the McRib, the $5 foot-long. Some limited-time offers (LTOs) are memorable affairs, where customer loyalty elevates them to full-time offerings or an eagerly anticipated annual craze.
Although there have been plenty of surprise success stories, the International Foodservice Manufacturers Association (IFMA) and Datassential, a Chicago-based foodservice researcher, joined forces to discover what makes for a successful (and mouthwatering) LTO.