The element of surprise. It’s a military strategy to capture the enemy. In the food and beverage industry, it’s a key way to capture consumers.
Prepared Foods also received a surprising number of entries—totaling more than 110—for the 14th annual Spirit of Innovation (SOI) awards program. Co-sponsored by Ventura Foods, these awards recognize unique and important new products that address consumer and/or customer market needs (see criteria at www.PreparedFoods.com/spiritofinnovation). True to its name, the award recognizes a company’s internal cross-functional teamwork—as well as new offerings that reflect even broader partnerships.