Chr. Hansen has introduced a new generation of yellow and orange beverage colors.
The new yellow color range is suitable for multiple applications: carbonated or still, with or without juice. The new orange colors are suitable for a range of applications containing juice including concentrates, carbonates, stills and energy drinks.
Extending its existing range of CapColors® and ColorFruit® Chr. Hansen is launching four new color solutions for beverages. With these two new orange and two new yellow solutions, Chr. Hansen wants to give beverage manufacturers better choices when it comes to color, performance and cost on the journey to naturality.
“It is our goal to help food & beverage manufacturers meet the increased demand from consumers for natural color ingredients. This is true also in the beverage category which has its own unique challenges with color when it comes to stability and performance,” explains Jakob Dalmose Rasmussen, global marketing director for Chr. Hansen Natural Colors. “With our patented encapsulation technique and state-of-the-art emulsion products, we are able to provide stable color solutions with high resistance to heat treatment and light exposure.”
He adds, “At the same time, our range of solutions provides manufacturers choice when it comes to cost and where on the journey to naturality they want their brand to be.”
Meeting Market Demand for Natural
Consumer preferences towards natural ingredients are on the move. According to a recent consumer study from FMCG Gurus, “65% of consumers said they check product labeling for artificial colors sometimes or more often.” These trends are also impacting the beverage category, where “30% of consumers said that Natural Color claims are important when it comes to beverage purchases.” 
“At Chr. Hansen, we are determined to stay in the forefront of innovation in the beverage color market, providing the newest natural color possibilities,” states Jakob. “That is why we are delighted to launch these four new solutions. They are an example of how we apply our innovative technology to serve the beverage industry.”
The two new CapColors® orange solutions utilize Chr. Hansen’s newest patented encapsulation technique to improve the functionality of the natural color in the final application. The CapColors® orange solutions require that the final application contains a small amount of juice to stabilize the color and secure that full strength of the color is obtained.
The two new robust, transparent yellow Colorfruit® emulsions offer a versatile color solution in both juice and non-juice based applications. The clear transparent color offers a strong natural alternative to dyes such as Tartrazine or Sunset Yellow.
Unique Technology, Improved Functionality
Stine Kreutzmann, technical industry manager at Chr. Hansen Natural Colors, has worked on the development of these new color solutions
“The four new colors are in liquid form and are easy for manufacturers to use. The colors are high strength, versatile and robust, offering multiple shade nuances from deep orange to transparent yellow,” says Kreutzmann. “All products are stable towards heat treatment and light exposure, and they do not create any neck ring in the final application. As we know cost is always a parameter in beverage production, we have strived to deliver a cost efficient solution without compromising on quality.”
Chr. Hansen used its booth at Food Ingredients Europe 2017 in Frankfurt to present these products to the market for the first time.
Visit https://www.chr-hansen.com/en/natural-colors for more information about a new generation of yellow and orange colors.
 Source: FMCG Gurus consumer study, 2017
Chr. Hansen Natural Colors
Chr. Hansen Natural Colors is the only provider of natural colors that combines 140 years of unique application and regulatory expertise with a strong, extensive global presence and the widest natural color portfolio in the industry. We are experts at helping companies convert to and utilize natural colors. All our raw ingredients are specifically sourced from nature to offer bright and consistent solutions.
Chr. Hansen is a leading global bioscience company that develops natural ingredient solutions for the food & beverage, nutritional, pharmaceutical and agricultural industries. Chr. Hansen was founded in 1874 and today has more than 3,000 employees in 30 countries and is listed on Nasdaq Copenhagen.