Vitaminwater Active offers electrolytes from coconut water and sea salt and are sweetened with cane sugar
Vitaminwater, a brand of The Coca-Cola Co., will launch active, a new line, in January.
The nutrient-enhanced sports drinks offer electrolytes from coconut water and sea salt and are sweetened with cane sugar, the company says.
“vitaminwater active is the performance drink for the rest of us,” said Ami Mathur, Group Director of vitaminwater trademark. “We’re here to hydrate those who appreciate the fun side of fitness, not necessarily those who live for a competitive sport.”