From Burger King to Steak ‘n Shake, more foodservice operators are incorporating traditional cereal brands into specialty beverages that serve as a snack or dessert. This is a smart strategy given that 55% of consumers have purchased a snack from a QSR in the past three months, according to Mintel’s Snacking in Foodservice US 2017 report. 

In summer 2017, Burger King launched a Lucky Charms shake, and the chain also offers both Cinnamon Toast Crunch and Fruit Loops shakes. Beverages are specifically gaining traction in the snack category, with 88% of consumers agreeing that there are more beverage snack options than there used to be and 63% saying they prefer snacks paired with a beverage. Last August also saw Steak ‘n Shake introduce a breakfast shakes in partnership with Kellogg’s cereals. Those shake options feature Kellogg’s Honey Smacks, Frosted Flakes, Cinnamon Toast Crunch and Cocoa Krispies varieties.