PepsiCo announced the launch of bubly, a new sparkling water that combines refreshing flavors with an upbeat and playful sense of humor to shake up the sparkling water category while keeping it real with no artificial flavors, no sweeteners, and no calories.
bubly is available in eight crisp flavors: limebubly, grapefruitbubly, strawberrybubly, lemonbubly, orangebubly, applebubly, mangobubly and cherrybubly. Each bubly flavor features bright, bold packaging, unique smiles for every flavor, and comes with its own witty greeting on the tab (like "Hey u," "hiii," and "yo") and personal messages on the can (such as "I feel like I can be open around u," "hold cans with me," and "love at first phssst"), for maximum enjoyment and smiles. To meet a variety of ready-to-drink packaging options, bubly will be available in 12-ounce cans (eight and 12 packs), as well as 20-ounce single-serve bottles.
The introduction of bubly comes just one year after the launch of PepsiCo's premium bottled water LIFEWTR, and further validates the company's commitment to its water portfolio. This is also a direct reflection of the organization's Performance with Purpose goals, one of which is that at least two-thirds of the global beverage portfolio volume will have 100 calories or fewer from added sugars per 12-ounce serving by 2025.