PepsiCo launched its latest innovation, soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment. Its two varieties, Lift and Ease, offer four flavors and just 10 to 20 calories per 12oz can.
soulboost is the latest from PepsiCo's innovation team, which analyzes data and insights in real time to identify emerging consumer trends and creates products to address those needs. When it comes to wellness, soulboost encourages consumers to do whatever works for them.
PepsiCo has developed an innovation process that allows the company to both innovate and respond rapidly to changing consumer preferences. The team has a suite of proprietary tools that allow them to stay close and listen to consumers, creating the capability to pinpoint early-stage trends, and then proactively and quickly bring products to market that address those white spaces.
soulboost is a key addition to PepsiCo's functional beverage portfolio, following the 2020 launch of Driftwell, a functional still water beverage aimed at combating stress and supporting relaxation.
soulboost is available via e-commerce and in select natural retailers.