Symrise Flavors introduces “Discover Chicken,” a complete portfolio of the next generation of natural chicken flavors distinguished by their increased flavor fidelity and fullness. “Discover Chicken” flavors were designed to deliver winning taste—without using flavor enhancers like autolyzed yeast extract, HVPs or MSG. Symrise flavors are made from real ingredients such as chicken broth, chicken meat and chicken fat, which deliver a higher level of authentic meaty characteristics.

Symrise Flavors and Diana Food, part of the Symrise organization since 2014, have collaborated in the development of the “Discover Chicken” line. The heightened chicken flavor competency is aptly named because the new range of chicken flavors deliver a groundbreaking sensory experience of authentic, freshly cooked chicken without the typical off-notes found in other flavor solutions.

The Symrise “Discover Chicken” line will benefit greatly from the synergistic expertise of the two companies especially with the inclusion of the Diana facility in Banks Crossing, Ga., which is dedicated to making chicken-based solutions that include chicken fat, chicken broth and chicken powder products. 

“Authentic taste and improved thermal processing stability were achieved through Symrise’s long-standing expertise in creating chicken flavor. Our latest expression of ‘Discover Chicken’ reflects the synergy of our two companies, Symrise and Diana Food coming together,” notes Chris Santilli, Symrise vice president, sales for North America. “Our most recent collaboration is the start of a comprehensive program to own chicken flavor and taste based on solid backward integration of sustainably and humanely raised US chicken.  We truly understand chicken in its natural state and we’re passing along this knowledge to our customers and their brands.”

Santilli concludes, “We are committed to the ongoing development of better, more authentic chicken flavors.  Our newest portfolio is available in various formats including shelf stable pastes. Spray dried varieties are also available upon request along with clean label carrier solutions.” 

About Symrise

Symrise is a global supplier of fragrances, flavors, cosmetic active ingredients and raw materials as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.

With sales of approximately € 3 billion in 2017, Symrise is among the global leaders in the market for flavors and fragrances. Headquartered in Holzminden, Germany, the Group is represented with more than 90 sites in Europe, Africa and the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. 

Visit for more details.

About Diana Food

Diana Food offers consumers well-being solutions for the food and beverage industry. Well-being has become an imperative for consumers all over the world. In close partnership with our customers, we are committed to helping them to write their story. We enhance their businesses with innovative natural-based solutions providing Health, Pleasure and Trust. From an extended range of carefully selected fruits, vegetables, meat and seafood raw materials, Diana Food offers high value solutions providing nutritional claims and standardized active ingredients while creating a real sensory experience and ensuring clean label and sustainable products. Relying on a high experience, knowledge and expertise in agronomy and industrial processes, the company guarantees the food safety and traceability of its products. Diana Food relies on 1300 wonderful people, 11 industrial sites and 13 sales offices in Europe, North America, Latin America and Asia. 

Visit for more information.