Better Than Bouillon® announced the launch of its latest innovation, the new Organic Beef Pho Base from its Culinary Collection. Made with beef stock, roasted beef, ginger and anise, the Organic Beef Pho Base makes it easier for consumers to make a savory, flavorful pho broth at home that tastes like it has been cooking all day – without actually taking all day.

Better Than Bouillon’s Organic Beef Pho Base is sold exclusively at Costco Wholesale, in a 21oz jar that is equal to 100 servings. It will be on shelves this fall and available to customers in select locations across the US and Canada.

The Organic Beef Pho Base is the latest addition to the Culinary Collection from Better Than Bouillon. Featuring a selection of chef-created, unique flavor combinations, the Culinary Collection is perfect for chefs of any skill level who like experimenting with bold flavors. Culinary Collection flavor bases help quickly elevate family-favorite dishes in no time by adding and enhancing flavor to take meals to a whole new level. In addition to the new Organic Beef Pho Base, Culinary Collection flavor bases include Italian Herb, Smoky Chipotle, Adobo and Sofrito and can be found at retailers nationwide.

Better Than Bouillon uses only premium ingredients across its full range of bases and is free from artificial colors, preservatives, or flavors. Unlike blocks or cubes, Better Than Bouillon makes it easy for people at home – whether they are chefs or home cooks – to add just the right amount of flavor to their dishes.