George Dickel TABASCO Brand Barrel Finish
Historic southern brands collaborate on new authentic pepper spiced drink
Watch this New Food & Beverage Products video to learn more about George Dickel TABASCO Brand Barrel Finish.
For more than a century, both George Dickel Tennessee Whisky and McIlhenny Company's TABASCO® Brand Pepper Sauce, have celebrated their Louisiana and Tennessee roots and legacy of craftsmanship. Now, with George Dickel TABASCO Brand Barrel Finish available in stores this May, these two iconic brands are coming together in one bottle.
Finished in barrels used to age tabasco peppers for three years, George Dickel TABASCO Brand Barrel Finish has a spicy flavor. George Dickel takes its Tennessee whisky and rests it in these barrels for 30 days, allowing the spice and flavor imparted on the wood from the tabasco peppers to add its unique finish. TABASCO Brand Pepper Sauce is then distilled to create an essence, which is carefully blended together with the whisky to create George Dickel TABASCO Brand Barrel Finish. The result is a deliciously spicy shot, which recently won a Gold Medal at the 2018 San Francisco World Spirits Competition.
With summer right around the corner, the release of George Dickel TABASCO Brand Barrel Finish signals the return of longer days, livelier nights and good times. For consumers looking for the perfect mix of fun and flavor, it can be enjoyed as a shot with celery salt on the rim, or with pickle juice or an ice chaser. Whether enjoyed at your local barbeque spot or backyard party, a shot of Hot Dickel provides a peppery kick, but goes down with a smooth finish.
Hitting shelves nationwide in May, George Dickel TABASCO Brand Barrel Finish carries a suggested retail price of $24.99 for a 750 mL bottle and is also available in 50 mL and 1L sizes. The alcohol by volume is 35% (70 proof).