Items Tagged with 'alcoholic beverage'

SunnyD Vodka Seltzer is turning its iconic “Purple Stuff” into a real product with a new limited-time launch. The nostalgic concept highlights how brands are leveraging cultural moments to drive RTD innovation and consumer engagement.

Mike’s is introducing a new line inspired by the dirty soda trend, featuring hybrid flavor combinations and a smooth, uncarbonated profile. The launch signals growing interest in cross-category flavor innovation and formats targeting younger consumers.

Consumers are prioritizing health benefits, ingredients and lower sugar, with many willing to pay more for functional beverages. Digital tools and younger generations are accelerating changes in how drinks are discovered, purchased and consumed.

New Super Lyte blends sports drink flavors with vodka in a low-calorie, zero-sugar RTD. The 8-pack variety launches across 20+ states this spring.

Surfside introduced Blueberry Lemonade + Vodka and a new Half & Half Variety 8-Pack ahead of spring. The 100-calorie, low-sugar RTDs are rolling out nationwide in retail and online.

Peaceminusone, the fashion and culture brand founded by K-pop artist G-Dragon, has launched its highball RTD in the mainland US. The wine-based cocktails reflect how celebrity-driven lifestyle brands and lighter, design-forward formats are reshaping the RTD alcohol space.

SWRL has officially launched in the US, introducing a makgeolli-inspired seltzer that embraces cloudiness, mouthfeel and fermentation. With a swirl-to-sip ritual and rice-forward profile, the brand signals how the maturing hard seltzer category is evolving beyond clarity toward sensory experience.

Skrewball Whiskey is relaunching its festive Peanut Butter Whiskey Eggnog, a holiday-ready blend of cream, cinnamon, vanilla and the brand’s signature profile. The 29.5-proof offering is now available nationwide in 750ml bottles.

Gunpowder Irish Gin teamed with world champion mixologist Bruno Vanzan to create a new expression featuring Italian fig, laurel and Tuscan juniper. The limited release, retailing for $37.99, is available nationwide and exclusively at Publix stores in Florida and Kentucky.

Inspired by the popular pairing of Malibu and Dole pineapple juice, which mixed together is a way consumers enjoy Malibu, the iconic collaboration brings the summer mindset year-round in a convenient format.