Heluva Good!® announced the launch of its new limited edition Heluva Good! Dip Flavored with TABASCO® brand. The new flavor features the peppery punch of TABASCO® brand Original Red Sauce. Heluva Good! partnered with the TABASCO brand to develop the hot and spicy addition to dairy cases throughout the Northeast, Southeast and Midwest.
Heluva Good! Dip Flavored with TABASCO brand combines the iconic flavor of TABASCO brand seasoning with rich, creamy sour cream to create a bold flavor that livens up any snacking occasion.
“Heluva Good! Dips are known for bold, mouthwatering flavors, so the introduction of limited edition TABASCO flavor is a natural fit,” said Sarah Barow, spokesperson for Heluva Good!. “This new flavor will spice up any backyard BBQ or picnic with friends and family.”
“Big, bold flavor is at the heart of everything we do at McIlhenny, so we are very excited to be partnering with Heluva Good! to bring our signature flavor to the dairy case,” said Jason West, McIlhenny Company Chief Marketing Officer. “As we head into the summer BBQ season, we look forward to seeing all of the ways consumers put this dip to use.”
Heluva Good!’s existing dip varieties include Bacon Horseradish, Bodacious® Onion, Buttermilk Ranch, French Onion, Jalapeño Cheddar and White Cheddar & Bacon.