UCAN to Expand Product Portfolio with New Round of Financing
eighteen94 capital will help UCAN expand its market from athletes to everyday individuals striving for better fitness
The UCAN Company, a manufacturer and distributor of nutrition products powered by SuperStarch, a patented, slow-release energy source, announced that it has completed a new round of financing to propel its growth in endurance sports and with active lifestyle consumers. eighteen94 capital, the venture capital fund of Kellogg Company, led the $5.75 million Series D funding of The UCAN Company and S2G Ventures also invested in the round. Simon Burton, managing director of eighteen94 capital, will join UCAN's board of directors.
"The financing from Kellogg's eighteen94 capital fund allows us to continue to invest in the branding and distribution of our UCAN products for steady energy," says Shoba Murali, CEO of UCAN. "Everyone needs long-lasting energy without stimulants. We are excited that this new round of financing will help us expand awareness of our products and let many more consumers know that UCAN's unique energy source SuperStarch provides fuel to the body without sugar."