FINE & RAW, a craft chocolatier based in Brooklyn, launched its redesigned signature line. Featuring colorful packaging, two new flavors, and thinner bars, the redesigned line is available now ahead of FINE & RAW’s participation in the 2018 Summer Fancy Food Show.
With FINE & RAW founder Daniel Sklaar acting as art director, the brand shifted its wrapper artwork to a natural look that reflects its chocolate creations. The enlivened compositions, which incorporate floral imagery and vivid colors, trend against the industry’s predisposition towards linear, non-organic patterns.