The most popular flavors right now are associated with better-for-you ingredients
Imbibe, an industry-leading beverage development company focused on formulating and commercializing cutting-edge products, announced the its mid-year flavor trend analysis. The most popular flavors right now are associated with better-for-you ingredients, provide an enhanced sensory experience, and/or have added function. Here are the most pervasive flavor trends in food and beverage:
• True to Fruit – True to fruit flavors are common in food and beverage, but top flavors vary based on current trends. A survey of industry professionals by BNP Media suggested that grapefruit, apple, coconut, ginger, orange, lemon, and mango will be top selling flavors this year. Additionally, clementine and yuzu have grown 60% or more as soda flavors on menus over the last year according to Datassential. Imbibe expects to see these flavors in RTDs over the next year.