M&M'S® announced two launches that will join the brand's diverse portfolio – M&M'S® Chocolate Bars and M&M'S® Hazelnut Spread Chocolate Candies. The products will become permanent additions to the brand's iconic line-up, marking significant innovations in M&M'S history.
M&M'S is introducing colorful fun to a new section of the chocolate aisle with the launch of M&M'S Chocolate Bars, available starting December 2018. M&M'S Chocolate Bars consist of smooth milk chocolate with whole M&M'S® Minis visible throughout a large, molded and sharable bar format. The distinctive, rich chocolate bars will be available nationwide in five flavor varieties: Peanut (3.9-ounce), Milk Chocolate (4.0-ounce), Crispy (3.8-ounce), Almond (3.9-ounce) and Crispy Mint (3.8-ounce).
With the second new product, M&M'S brings a beloved flavor into its classic colorful candy-coated shells. M&M'S Hazelnut Spread Chocolate Candies feature a hazelnut spread center, covered in milk chocolate and a combination of chocolate and hazelnut flavors in every bite-sized piece. M&M'S Hazelnut Spread Chocolate Candies will be available nationwide beginning April 2019 in an eye-catching teal bag, in Singles (1.35-ounce), Share Size (2.53-ounce) and Sharing Size Stand Up Pouch (8.3-ounce).
M&M'S Chocolate Bars and M&M'S Hazelnut Spread Chocolate Candies will join other recent additions to the brand's portfolio including M&M'S Crunchy Mint, M&M'S White Chocolate, M&M'S White Chocolate Peanut and M&M'S Caramel.