Gen Z Adults Seek Foods for Busy, Health-Conscious Lifestyles
Compared to their Millennial counterparts a decade ago, 18- to 24-year-olds are more likely to look for organic or natural foods
Gen Z young adults have been caught up in the change in America's food culture that has moved consumers away from three sit-down meals at fixed times and in the direction of multiple eating experiences that occur throughout the day. As a result, today's 18- to 24-year-olds are more likely than their Millennial predecessors to say they often snack between meals (74% vs 66%). When they do slowdown to prepare a meal, Gen Z young adults are much more likely to prefer simple, easy-to-prepare meals (58% vs 40%).
The findings were published in Looking Ahead to Gen Z: Demographic Patterns and Spending Trends, a report from Packaged Facts, a leading market research company.