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Home » Gen Z Adults Seek Foods for Busy, Health-Conscious Lifestyles

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2019 Food and Beverage Trends

Gen Z Adults Seek Foods for Busy, Health-Conscious Lifestyles

Compared to their Millennial counterparts a decade ago, 18- to 24-year-olds are more likely to look for organic or natural foods

February 13, 2019
KEYWORDS consumer research / Gen Z / health and wellness
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Gen Z young adults have been caught up in the change in America's food culture that has moved consumers away from three sit-down meals at fixed times and in the direction of multiple eating experiences that occur throughout the day. As a result, today's 18- to 24-year-olds are more likely than their Millennial predecessors to say they often snack between meals (74% vs 66%). When they do slowdown to prepare a meal, Gen Z young adults are much more likely to prefer simple, easy-to-prepare meals (58% vs 40%).

The findings were published in Looking Ahead to Gen Z: Demographic Patterns and Spending Trends, a report from Packaged Facts, a leading market research company.  

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