eCommerce Experts Publish New Guide for Brand Marketers
Co-authors Betsy McGinn and Phil Segal distill their collective years of eCommerce and digital marketing experience
The Amazon Roadmap: How Innovative Brands Are Reinventing the Path to Market has been released. Co-authors Betsy McGinn and Phil Segal have distilled their collective years of eCommerce and digital marketing experience into this essential guide for both launch and long-term success on Amazon.
With a mix of case studies, first-hand experiences, and practical wisdom, McGinn and Segal provide the reader with a clear guide through this complicated, ever-changing landscape. Their book tells the stories of creative entrepreneurs who initially entered the marketplace online and then leveraged that success to the physical shelf; stories of brands who have successfully embraced Amazon as part of their omni-channel strategy; and a cautionary tale or two identifying common pitfalls and wrong turns.