Non-chocolate candy has been challenged by concerns about sugar consumption
Market research firm Packaged Facts estimates total retail dollar sales of the US non-chocolate candy market will reach $11 billion in 2018, with sales increasing at a compound annual growth rate (CAGR) of 3% between 2013 and 2018. Looking ahead, Packaged Facts forecasts sales will increase by a CAGR of more than 2% over the 2018 to 2023 period. Market sales consist of various sugary and fruity candies including licorice, gelatin-based gummies, and taffy, among others.
Like many segments of the US food and beverage industry, non-chocolate candy was challenged by concerns about sugar consumption as more consumers tweaked their lifestyles to focus on improved health and nutrition. Nevertheless, for many consumers candy represents a simple comfort and marketers are finding ways to offer products that appeal to consumers of all ages and backgrounds.