Here’s a case where there are new product development opportunities in that realm where “never” meets “always.” What seemingly never changes is consumer interest in convenient, quick meal solutions—particularly at dinnertime. What always changes? It’s how meal providers and products address those consumer needs.
The past few years have seen strong innovation and development across the wider spectrum of meal solutions. Of course, that’s been driven by online meal and meal prep subscription services such as Blue Apron, Home Chef, Sun Basket, Hello Fresh, Freshly, and others. Meanwhile, every major city has others clamoring for share of stomach—including local restaurants, entrepreneurial catering kitchens and other delivery services.