When consumers eat is as important as how and what they eat
Mealtimes and dining patterns increasingly deviate from the longstanding tradition of "three square meals." Likewise, it's been decades since the importance of breakfast over lunch or dinner has been this hotly debated and contested—especially with the trends toward snacking between meals and eating several smaller meals daily further muddying mealtime management.
"There's a surging fluidity to modern mealtimes," says David Sprinkle, research director for Packaged Facts. "The reality is US adults are increasingly eating differently, if not necessary eating less."