Successful Brands Focus on Wellness, Indulgence and Convenience
IRI’s 2018 New Product Pacesetters report focuses on CPG innovation
IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, released its 2018 New Product Pacesetters,™ the 23rd annual report, highlighting the most successful new product launches across food and beverage, non-food, and convenience store sectors. Smaller companies continue to dominate the list, and the most successful products emphasize wellness and convenience. Among food companies, indulgence is in, taking the top two spots. Within the non-food sector, beauty products bested other categories, with 28 products achieving Pacesetter status, while enhanced laundry products held the number one and four positions.
“The majority of 2018 New Product Pacesetters addressed at least one of the overriding themes we’ve observed over the past few years,” says Joan Driggs, vice president, content and thought leadership, IRI. “They’re upping the consumer experience, delivering against expectations and addressing simplicity, either with ingredients, convenience or sustainability.”