New research from Innova Market Insights identifies key characteristics among Generation Z, Millennials, Generation X and Baby Boomers
Nutrition that supports both physical and emotional wellbeing is thriving. It can target different generations with more specific holistic approaches to help identify opportunities and optimize innovation. New research from Innova Market Insights identifies key characteristics and differences among Generation Z, Millennials, Generation X and Baby Boomers and the way that holistic nutrition approaches can be tailored to these generational groups.
Generation Z, the youngest age group aged 22 or below, is the most likely to use physical activity to improve health. Sixty-seven percent of US consumers in this age group in an Innova Market Insights Consumer Survey claimed to be increasing physical activity to improve their health and wellbeing. As a result, they are seeking food and beverage products that support physically active lifestyles and protein-rich innovations are surging.