Any culinarian can tell you, if you want to move an item or entice customers with a new product, bring cheese into the picture and consumer interest immediately shoots up. What would a Mexican or Italian item be without cheese? And why is it around half of the 50 billion hamburgers Americans eat every year get topped with cheese?
It’s simple: People love cheese. The tantalizing goodness of cheese adds both flavor and value to everything from a basic sandwich to a pizza quattro formaggi to the new sweet cheese trends of cheesecake shots and cheese coffee — the urban craze of topping strong coffee with a creamy cheesecake-like dollop.