Study Shows Shoppers Seek Products to Lift Mood, Satisfy Cravings
InsightsNow research indicates changing consumer behavior, and predicts impact on consumer product companies during COVID-19
InsightsNow, a behavioral research firm, announced new research focusing on consumer motivations and shopping behavior during the current pandemic. This wave of the ongoing study, “COVID-19 Tracker on Clean Living Behavior,” delves into insights regarding consumer lifestyle disruption and the impact on interaction with brands. Study participants are from their trend-identifying Clean Label Enthusiasts® (CLE) consumer research community, with research techniques using proprietary behavioral research frameworks.