Franklin Farms brings more than 20 years of expertise in plant-based protein foods to Purple Carrot’s meal kit offerings
Franklin Farms™, a division of Keystone Natural Holdings, entered a new partnership with Purple Carrot, the 100% plant-based meal kit company. As a prominent consumer brand and leading supplier of high-quality meatless offerings, Franklin Farms brings more than 20 years of expertise in plant-based protein foods and innovation to Purple Carrot’s meal kit offerings.
Amidst this global pandemic, consumers’ shopping behavior is shifting as they seek out plant-based nutrition, such as tofu, as a way to strengthen their immune systems. Foodinsight.org shared results of two recent surveys from the International Food Information Council (IFIC) Foundation, indicating more people are gravitating to plant-based sources of protein during the COVID-19 pandemic. Factors such as meat shortages in some areas, environmental concerns, and a desire to eat healthier diets are among the top reasons consumers cited for their increased interest in plant-based foods.