K2 Ventures, a Boston-based startup dedicated to creating nutritious, whole ingredient snacks, announced the launch of a new protein snack (jerky) brand called Brave Good Kind (BGK), with all-natural Tender Chicken Bites as its first product.
With flavors such as Original, Teriyaki and Hot Honey, Brave Good Kind Tender Chicken Bites are made with real, nourishing ingredients such as antibiotic-free chicken and spices. They are a good source of protein, gluten-free, and contain no MSG or added nitrates. With 65% less fat than potato chips and 30%-40% less sugar than granola bars, these are an ideal on-the-go snack for whenever hunger strikes.
According to a recent IRI survey, 55% of consumers are snacking three or more times per day, and meat snacks have grown steadily over the past five years, with over $3.5 billion in sales; the category is projected to reach $4.9 billion by 2022. Thanks to the rise in popularity of high-protein diets, meat snacks are a top performing segment in the savory snack category, however more than 90% of the options available are made from beef. Not only does beef have high saturated fat content, it also has the highest carbon footprint of all food sources. According to a study published by Joseph Poore and Thomas Nemecek (2018), one kilogram of beef results in 60kg of greenhouse gas emissions; two and a half times more than lamb, and 10 times more than chicken. For women in particular, the category overwhelmingly skews masculine; the biggest barriers in growing the segment are poor product experience, given traditional jerkies are tough, hard to chew, and not elegant to eat, and the desire for leaner and carbon-light protein sources.
Each bag of Brave Good Kind Tender Chicken Bites boasts 9-10g protein, 5-7g carbs, and less than 6g sugar per serving. They are available for purchase on Amazon and the Brave Good Kind website in a 10-pack bundle of 2.5 oz bags for $59.99, or a 6-pack variety bundle of 2.5oz bags for $39.99.