PopCorners expanded its snack portfolio with a protein-focused line designed to meet growing consumer demand for convenient, high-protein snacks. Available in three flavors, the popped snacks deliver 9g of protein per serving while maintaining the brand’s signature airy crunch.
Growing consumer focus on health, fitness and functional nutrition continues to fuel innovation and demand across animal- and plant-based protein markets
Protein’s evolution from essential nutrient to mainstream functional ingredient has transformed food and beverage innovation, with demand projected to climb steadily over the next decade. As brands expand protein fortification across categories, formulators face the challenge of balancing nutrition goals with the taste, texture and sensory experiences consumers expect.
IFIC research finds gap between science and consumer perception of protein quality, creating opportunities for clearer communication and product positioning
Consumers prioritize taste, simplicity and overall health cues over scientific definitions of protein quality. The disconnect highlights new opportunities for product developers to better align messaging with shopper expectations.
Perfect Snacks is introducing Protein + Prebiotics, a refrigerated bar delivering 20g of protein and prebiotic fiber without artificial ingredients. The launch reflects demand for high-protein snacks that also support gut health and clean-label expectations.
Conagra’s 2026 report spotlights protein, takeout-style convenience, family-size value and all-day breakfast as forces reshaping the $93.5B aisle
March 27, 2026
High-protein meals, $14.3B in takeout-style offerings and value-size formats are redefining how consumers use the freezer. From multigenerational dinners to Gen Z breakfast bowls at any hour, frozen is evolving beyond convenience into a daily solution.
New PowerMac delivers 17g of protein and 6g of fiber per serving while maintaining the taste and convenience consumers expect. The innovation targets growing demand for better-for-you comfort foods at an accessible price point.
JUNKLESS is expanding its protein bar lineup with Peanut Butter Chocolate Brownie, pairing candy-bar indulgence with a functional nutrition profile. The launch reflects rising consumer interest in protein- and fiber-forward snacks that fit modern eating habits.
Khloé Kardashian’s better-for-you snack brand Khloud is expanding its popcorn lineup with the launch of Cinnamon Roll Protein Popcorn. The new flavor blends sweet and savory notes while reinforcing the brand’s focus on protein-forward snacking with all-natural ingredients and no seed oils.
GHOST has introduced a cinnamon-flavored protein cereal designed to merge nostalgic taste cues with higher protein content. The launch highlights continued category interest in hybrid products that pair familiar flavors with functional nutrition.
From protein’s continued rise to the rebirth of vices, phone-free dining and the search for more human experiences, Mattson unpacks the forces reshaping how consumers eat, shop and connect. Prepared Foods gets an exclusive look at the five trends expected to influence product development in 2026.