Times of uncertainty can have a significant impact on consumer behaviors, and the global pandemic has been a major change agent throughout the past year. The ways people snack are highly vulnerable to lifestyle shifts, more so than mealtime habits.
A recent survey shows that one out of five US consumers have changed how they snack compared to last year. On top of that, 70% of consumers say they snack on an average day(1). Plus, 35% of people report they are now snacking more often, and their reasons include managing boredom, spending more time at home, spending more time with kids, seeking comfort and managing stress(1).