The latest extension was created based on consumer feedback and interest
High Brew Coffee®, an Austin-based maker of natural canned cold brew coffee, expanded its ready-to-drink line in the nitrogenated (nitro) cold brew category with the launch of its Sweet Cream Nitro Cold Brew variety.
The company first entered the category in Spring 2020 with its initial Nitro Cold Brew Black flavor after having determined 65% of consumers were either "interested" or "very interested" in nitro cold brew. The latest extension was created based on consumer feedback and interest.