Celebrating its 10-year anniversary, Nascent Health Sciences, creator of the SoPure™ and PureQQ® brands, is unveiling a new corporate identity and a new strategic vision for the company.

The effort includes a new logo and a new website. The new logo juxtaposes two shapes with primary colors: a green and blue colored leaf, and a red and yellow colored molecule.

Nascent’s two flagship brands have become global category leaders in the commercial food, beverage, nutraceutical, pharmaceutical, and personal care markets. SoPure™ is a trademarked family of stevia products including high-purity single glycoside leaf extracts and a curated collection of mixed glycosides. PureQQ® Pyrroloquinoline Quinone, the only FDA-Affirmed GRAS PQQ, is a high-performance micronutrient used in dietary supplements, foods, beverages, and other nutrition products.

In addition to SoPure™ Stevia, Nascent’s sweeteners portfolio focuses on sugar reduction offerings that include monk fruit extract, bulk sugar substitutes including allulose, erythritol, sorbitol, xylitol, isomalto oligosaccharide, fructo oligosaccharide and xylo oligosaccharide, proprietary sweetener blends, dietary fibers including resistant dextrin, inulin, polydextrose and hydroxypropyl methlycellulose, and proprietary natural flavors.

In addition to PureQQ®, Nascent’s health supplements portfolio focuses on ingredients to improve mitrochondrial health and cellular nutrition including inositol, CoQ10, NMN, resveratrol, astaxanthin (or zeaxanthin), ALA, carnitine, choline, and natural caffeine, as well as supplemental vitamins biotin, B12, and ascorbic acid.