On the Street -- Naturex Introduces New Product Categories and Corporate Identity
In order to support the group’s specialization and expansion in its different markets, Naturex announces the evolution of its logo, graphics and commercial literature.
The new logo will more accurately reflect the group’s current corporate identity and ambition. Alongside the new logo, the graphics will also be given a completely new look. The aim is to make the product ranges more easily understood. Since its foundation, the group has significantly diversified its product range. Naturex will now operate through three Business Units, based on the group’s three main areas of activity: Food & Beverage, Nutrition & Health Care and Personal Care. The objective is to develop specific extract product ranges for each market, and the units are the direct result of strong developments at Naturex over recent years and reflect the group's ambition to pursue its growth. The new graphics will be gradually introduced. Naturex will once again demonstrate its commitment to environmental protection by taking the decision not to waste existing documents, but to replace them gradually as current stocks are used up. Naturex, Avignon, France, +33 (0)4 90 23 96 89, www.naturex.com
From the May 11, 2009, Prepared Foods E-dition