Kerry research explores top emotions associated with botanical extracts and flavors
New consumer research from Kerry reveals that botanical extracts generate several emotions with consumers—including energy, excitement, creativity and fun. The research, which uncovers the psychology behind botanical preferences and the perceived benefits consumers derive from consuming botanical food and beverages, examined 44 emotions that consumers associate with botanical extracts.
Botanicals have been used for centuries and are now widely used in a variety of emerging and nostalgic foods and beverages, with a 46% increase in beverages containing botanical extracts between 2017 and last year. The global market for botanical beverages and foods is expected to reach USD 1,489.3bn by 2025*.