The new line of bars contains adaptogens, nootropics and organic botanicals
September 29, 2021
The new line contains four varieties: Energy, Focus, Immunity and Calm. Smpl simplifies the way consumers access superfoods by eliminating powders and pills in exchange for a healthy product that is available on the go.
Today’s consumers are rarely satisfied with just a thirst-quenching drink when they crave a beverage. They’re seeking healthful extras that target everything from immunity to mood issues, from energy to meal replacement. And of course, they want plenty of flavor with few calories.
Omya is able to develop tailored products that meet both current market trends and customer need
August 11, 2021
At this year’s SupplySide West, mineral expert Omya will highlight a range of specialties from its US distribution portfolio, such as Berriotics™, DNA-certified botanical extracts; and a novel kombucha powder. With these offerings and its comprehensive formulation know-how, Omya is able to develop tailored products that meet both current market trends and customer needs.
The Functional Chocolate Company introduced a vegan, fair trade chocolate stacked with vitamins, botanicals and clinically researched ingredients supports focus and productivity
July 28, 2021
Combining vegan, fair trade chocolate with vitamins, botanicals and clinically researched ingredients, the newest product extends the Functional Chocolate line with a new formulation designed to assist with focus and productivity.
Scouting the next ingredient trend to sprout up in new foods and drinks? The supplement market shows health-conscious consumers are learning more about botanical ingredients—and leaning toward them in new supplement purchases.
Javo Beverage marks 20 years; looks ahead with custom concentrates, functional extracts, and more
July 2, 2021
Two decades ago before cold brew was even “cool,” Javo Beverage set the standard for cold brew quality, using its proprietary extraction process coupled with a passion for great tasting coffee. Today finds this Vista, Calif., company also playing in other cool categories—such as tea and functional botanical extracts.
Kerry research explores top emotions associated with botanical extracts and flavors
June 15, 2021
New consumer research from Kerry reveals that botanical extracts generate several emotions with consumers—including energy, excitement, creativity and fun. The research, which uncovers the psychology behind botanical preferences and the perceived benefits consumers derive from consuming botanical food and beverages, examined 44 emotions that consumers associate with botanical extracts.
The recent explosion in consumer interest in health has led to a substantial jump in demand and sales of better-for-you foods and beverages. And, as consumers seek products with ingredients that can deliver added benefits for immune system health, they are expressing their preferences for natural solutions. Plant-based protections and remedies are an undeniable part of this trend.