Faced with ongoing uncertainty and disruption of COVID-19, consumers have turned to familiar, comforting retail products to find emotional support. In particular, many categories of packaged desserts and confections are enjoying greater sales and frozen desserts, in particular, are thriving.
Interestingly, manufacturers have used this challenging period to explore new formats and co-branded innovations. It’s all to give consumers an experience that’s both new, yet accompanied by a comforting degree of familiarity.