Alyssa Hangartner

Alyssa Hangartner is a Consumer Insights Analyst - Flavor and Ingredient Trends at Mintel. She combines product development experience and Mintel's extensive consumer research to provide realistic and innovative insights on a category level. Mintel is the world’s leading market intelligence agency. Its expert analysis of the highest quality data and market research helps businesses to grow. Visit www.mintel.com.

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Consumers Find Comfort in Desserts and Trusted Names

Co-Branded Comfort: Nostalgic flavors and products bring a sense of comfort, in a time when consumers seem more affected by stress
Alyssa Hangartner
October 15, 2021
Faced with ongoing uncertainty and disruption of COVID-19, consumers have turned to familiar, comforting retail products to find emotional support. In particular, many categories of packaged desserts and confections are enjoying greater sales and frozen desserts, in particular, are thriving.
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