More Than a Fifth of Americans Expect to Do Most or All Grocery Shopping Online by 2024
New study highlights need for US grocers to improve online experiences, and growth opportunity for quick delivery brands
Spryker Systems, an enterprise digital commerce platform for B2B, B2C, Enterprise Marketplaces and Unified Commerce, launched its US Online Grocery Report 2022. The research finds that almost half (47%) of Americans buy at least some of their groceries online. The research, conducted in partnership with Spryker by market research firm Appinio, surveyed 2,500 consumers from across the US on their experiences and opinions of grocery shopping.
The research revealed that big box retailers have the edge when it comes to consumers buying online, with 77% of US consumers choosing to buy from retailers such as Costco, Walmart or Kroger. However, brand recognition is high when it comes to quick commerce providers. DoorDash was one of the most recognized e-grocery brands by 81% of US consumers, followed by Grubhub (73%), Instacart (62%) and Postmates (62%), highlighting that no one supplier dominates the market.