ADM reveals seven emerging trends shaping the alternative protein market
ADM released a deep dive into one of the seven top consumer trends identified by the company for 2022. The findings, based on research from the company’s proprietary Outside VoiceSM consumer insights platform, reveal what’s next for protein alternatives, which are expected to climb to a staggering $125 billion by 2030.
“In the last 12 months, the number of plant-based meat, cheese and dairy products available to consumers has more than doubled,” said Leticia Goncalves, president of Global Foods for ADM, who oversees the company’s focus on high-growth business, explains. “Innovation driven by future-forward brands like Air Protein, Future Meat Technologies, Nature’s Fynd—in partnership with larger industry players such as ADM—are transforming the way we will feed a growing global population sustainably. Products aimed at meeting the heightened demand for health-forward solutions that can deliver on evolving consumer taste and texture expectations will continue to come to market over the next decade.”