Flavorchem’s new citrus flavor collections supports immunity, health products
Benefiting from its refreshing character and better-for-you positioning, citrus-based flavors are a top consumer taste preference and will be a driving force of market-leading innovation in the years ahead. More complex and exciting citrus flavor profiles will continue to evolve as new products embrace in-demand flavors with exotic flavors yuzu, key lime, and blood orange growing in launches.
While already a favorite, citrus flavors are evolving to more sophisticated varietals due to consumer interest in immune boosting food and beverage products during the pandemic. Eighty-seven percent of U.S. consumers are interested in products with “immune-boosting ingredients” and 78% of those consumers are interested in vitamin C. Food and beverage launches featuring both a citrus flavor and an immune health claim grew 21% from 2018-2021 as brands leverage consumer’s association of citrus flavors with antioxidants and immune support.